Insights

Expert Strategies
for Business Growth

Welcome to the 9 North Group Insights Hub, where we deliver data-driven strategies, industry analysis, and commercialization insights to help you scale your business, secure funding, and drive market success. Whether you're launching a product, refining your go-to-market approach, or seeking investment, our insights equip you with the knowledge to make smarter decisions faster.

Stay up to date on the latest news and insights shaping success in the Ag and Food Tech industry.

2 min readGTM & Commercial

From R&D to Revenue: Why Commercial Planning Can’t Wait

Commercialization isn’t a post-launch activity—it’s a strategic discipline that should start early. In ag and food tech, waiting to plan your go-to-market can derail adoption, delay funding, and misalign product decisions. This post unpacks why early commercial thinking drives faster, smarter growth.

Latest Articles

4 min readProduct Strategy & Market Fit

Farmers Are a Unique Niche Audience

Farmers aren’t just another B2B audience—they’re a distinct market with unique values, buying behaviors, and decision dynamics. This article unpacks what makes farmers fundamentally different and why your go-to-market strategy must reflect that reality to drive adoption and trust.

3 min readGTM & Commercial

Food & Ag Tech Isn’t Collapsing—It’s Getting Smarter

Food & Ag Tech isn’t collapsing—it’s evolving. This post unpacks why the next wave of innovation is grounded in ROI, not hype. Learn how the strongest companies are winning through disciplined go-to-market, partner alignment, and proven value—and why execution is the new differentiator in a maturing market.

3 min readSales & Revenue Acceleration

Relationships: One Critical Element to an Agribusiness Distribution Strategy

Most agribusinesses focus on the “what” of distribution—but overlook who actually influences adoption. This post breaks down the one element that determines if your go-to-market strategy succeeds or stalls: identifying and enabling the right commercial influencer.

8 min readOrganizational Scaling

The Leadership Playbook for AgTech Growth: Who to Hire, When to Hire, and What to Look For

In ag and food tech, hiring isn’t a checklist—it’s a commercial strategy. This post breaks down why scaling requires leaders who can navigate complexity, build trust, and execute across seasons, systems, and channels. Learn how to hire the right roles at the right time to drive adoption, not just headcount.

4 min readMarket Intelligence

When should a start-up begin considering commercial activities?

Most startups wait too long to prioritize commercialization—costing them time, traction, and investor confidence. This post explains why early-stage commercial planning is critical, what to focus on first, and how it shapes funding, adoption, and long-term success.

2 min readSales & Revenue Acceleration

Why Consulting Isn’t Enough: The Power of Embedded Execution

In ag and food tech, strategy without execution falls flat. This post explains why embedded execution—not traditional consulting—is the difference-maker in scaling innovation. Learn how 9 North Group drives real results by operating inside your team to turn strategy into adoption, revenue, and growth.

4 min readFunding & Partnerships

What Investors Really Want: How to Build a Compelling Commercial Story

Investors don’t just fund technology—they fund businesses with a clear path to market success. This post breaks down the five elements of a compelling commercial story that AgTech investors look for, from market opportunity and traction to revenue strategy and execution confidence.

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Expert Strategies for Business Growth