Our Mission:

Turning Innovation into Market Success

At 9 North Group, we bridge the gap between cutting-edge technology and real-world adoption in food and agriculture. Our mission is to help innovators commercialize, scale, and drive measurable impact, ensuring great ideas become market leaders.

Our Partnership Principles

Our principles define how we work, collaborate, and build lasting partnerships. These behaviors guide every engagement at 9 North Group, shaping how we support startups, investors, and agribusiness leaders.

Agility & Adaptability

Markets shift, priorities evolve, and new challenges emerge. We stay flexible, think fast, and adjust in real-time to keep our clients ahead of the curve.

Transparency & Trust

Honest conversations drive better decisions. We communicate clearly, set realistic expectations, and provide direct, candid insights—even when uncomfortable.

Deep Collaboration

We work as an extension of your team—engaged, hands-on, and committed to shared success. We value open dialogue, diverse perspectives, and working side by side to solve complex challenges.

Ownership & Accountability

We take responsibility for our work, our impact, and our relationships. When we commit to something, we follow through—with integrity, professionalism, and a results-oriented mindset.

Curiosity & Continuous Learning

The best solutions come from asking better questions. We challenge assumptions, seek out new ideas, and embrace learning as a constant, ensuring our strategies evolve with the industries we serve.

The Team
Meet Our Experts

Meaghan McGrath

Client Lead, Commercial Director

Clara Starr

Client Lead, Commercial Director

Lauren Sweeney

Marketing and Brand Strategy

RJ Menon

Commercial Operations & Execution

Christina Lee-Rotstein

Market research & Insights, Strategic Contributor

Eric Postma

Digital Strategy & Engagement

Carly Scaduto

Public Relations & Industry Positioning

What Makes 9 North Group Different?

We Don’t Just Advise—We Execute

Most consultants give advice. We embed within your team, execute alongside you, and turn strategy into action. Applying proven industry playbooks across biotech, microbials, breeding, robotics and more, we ensure you achieve the results that matter.

Strategies That Drive Adoption & Market Expansion

Innovation alone isn’t enough—products must gain traction, scale, and sustain market presence. We develop strategic roadmaps that drive initial adoption and long-term market expansion, ensuring that your growth is repeatable and sustainable in row crops, specialty crops, and food tech.

Custom Strategies, Industry Connections

Every business has unique challenges—so we tailor our approach to your specific goals, market, and growth stage. We don’t just integrate with your team—we unlock opportunities by leveraging our deep industry network of investors, commercial partners, and decision-makers, ensuring you have the right relationships to scale faster.

Proven Results That Drive Competitive Advantage

We don’t just help companies grow—we help them become market leaders. Our track record speaks for itself: we’ve helped dozens of companies secure funding, increase market share, and optimize sales & operations to maximize long-term success. By staying ROI-focused and data-driven, we minimize risk, accelerate results, and ensure you have a clear competitive advantage in your space.