Turn Innovation into Market Success

Is your business ready to scale? We partner with you to develop and implement winning growth strategies, from market entry to operational excellence, ensuring measurable and lasting success.

What's slowing down your commercial success?

Too many food and ag tech companies build groundbreaking solutions yet struggle to gain traction in the market. What are the most common challenges?

Lack of a defined go-to-market plan

Even the best innovations can stall without a clear roadmap.

Slow customer adoption

Farmers, retailers, and industry buyers need clear proof of value before committing.

Distribution roadblocks

Companies often miscalculate how and where their solution fits the market.

Ineffective commercial execution

Without dedicated resources, strategies remain just ideas on paper.

Accelerate Success with Hands-On Partnership

9 North Group goes beyond advising—we execute alongside you to ensure your product reaches the right customers through the proper channels at the right time. Our team integrates seamlessly to develop and deploy a go-to-market plan that drives adoption, builds trust, and accelerates revenue growth.

How It Works

Our Proven

Approach to Growth

Go-to-market strategy

We develop and refine a go-to-market strategy tailored to your industry, ensuring seamless market entry, customer acquisition, and revenue generation. This includes market research, audience targeting, and distribution channel optimization to ensure maximum impact.

Business model refinement

We analyze and refine your business model to optimize revenue streams, improve efficiency, and enhance your competitive advantage. This may involve value proposition analysis, revenue model adjustments, and cost structure optimization.

Competitive market positioning

We conduct in-depth competitive analysis to identify opportunities and develop a unique and compelling market positioning that differentiates you from competitors and resonates with your target audience.

Scaling operations

Growth requires the proper infrastructure. We recommend the right infrastructure - including your team, processes, and supply chain - so that your business can handle expansion without sacrificing quality, service, or operational excellence

Measurable Results, Tangible Impact

Significant Revenue Growth

We help you develop and implement strategies that drive substantial top-line revenue increases, ensuring your business grows sustainably.

Expanded Market Share

Our approach enables you to increase your presence and capture a more significant portion of your target market through effective execution and positioning.

Optimized Customer Acquisition Costs

We refine your marketing and sales strategies to lower acquisition costs, ensuring a more efficient path to customer growth and profitability.

Scalable and Efficient Operations

Our strategies support seamless business expansion, aligning infrastructure, processes, and teams for sustainable and profitable scaling.

Featured Insight

2 min readGo-to-Market & Commercial Execution

From R&D to Revenue: Why Commercial Planning Can’t Wait

Commercialization isn’t a post-launch activity—it’s a strategic discipline that should start early. In ag and food tech, waiting to plan your go-to-market can derail adoption, delay funding, and misalign product decisions. This post unpacks why early commercial thinking drives faster, smarter growth.

Ready to Ignite Your Business Growth?

Let's start a conversation

FAQ

Questions on your mind?

How does 9 North Group help companies launch new innovations?

We co-develop and execute GTM plans tailored to your market — including segmentation, positioning, channel strategy, pricing, messaging, and commercial infrastructure.

When should I develop a go-to-market plan?

You should begin developing a go-to-market plan as early as possible — ideally before fundraising and even at the seed stage. Investors want to see a conceptual GTM strategy that demonstrates clear customer understanding, early assumptions about pricing and value, and a credible path to market. As soon as you have a testable product or MVP, that plan can be refined with real buyer insights. Early GTM planning ensures alignment with customer needs, strengthens investor confidence, and accelerates adoption once you’re ready to launch.

What is a go-to-market (GTM) strategy in agriculture, food, or ingredient innovation?

A GTM strategy is a structured plan for launching, selling, and scaling an innovation — covering customer targeting, pricing, demand generation, distribution, sales execution, and post-sale support.