Glossary
At 9 North Group, we bridge the gap between cutting-edge technology and real-world adoption in food and agriculture. Our mission is to help innovators commercialize, scale, and drive measurable impact, ensuring great ideas become market leaders.
AgTech
AgTech, short for Agricultural Technology, refers to innovations that improve efficiency, profitability, or sustainability in food and farming systems. It includes tools like biotech, robotics, farm management software, and precision agriculture platforms.
Commercial Validation
Commercial validation is early proof that your product works in the market. This could be in the form of pilot customers, letters of intent, or sales revenue that shows investor or partner readiness.
Commercialization
Commercialization is the process of turning an innovation into a viable product with real customers, revenue, and market traction. It includes GTM planning, customer validation, sales enablement, and operational execution.
Commercialization Strategy for AgTech Startups
An AgTech commercialization strategy outlines how a new technology will enter the market, gain adoption, and grow revenue. It covers go-to-market planning, pricing, value proposition, partnerships, and sales process development.
Customer Acquisition Cost (CAC)
CAC is the total cost of acquiring one new customer. Reducing CAC while increasing customer lifetime value (CLTV) is a key goal for scalable growth.
Demand Generation
Demand generation creates awareness and interest in your product through content, campaigns, events, and outreach. It fuels your sales pipeline and drives inbound leads.
Funding Readiness
Funding readiness refers to how prepared your business is to secure outside investment. It includes having a clear business model, defined market opportunity, investor-ready pitch deck, and demonstrated traction.
Go-to-Market Strategy
A go-to-market (GTM) strategy is the tactical plan a company uses to bring a product to market and drive customer adoption. For AgTech startups, a strong GTM strategy aligns product, pricing, channels, and sales execution to ensure market entry success.
Industry Positioning
Industry positioning defines how your company or product is perceived relative to competitors. Strong positioning helps you stand out in the market, attract buyers, and build brand trust.
Market Intelligence
Market intelligence is the real-time data and insights about your customers, competitors, and industry trends. It drives smarter decisions around positioning, pricing, and market entry.
Prepare a Startup for Investment
Startups should validate their market, show early revenue or customer traction, create a strong investor story, and have a roadmap for scaling. At 9 North Group, we help companies build compelling, data-backed investment cases.
Product-Market Fit
Product-market fit means your product solves a clear problem for a well-defined customer who is willing to pay. Achieving product-market fit is critical before scaling sales or seeking investment.
Revenue Acceleration
Revenue acceleration is the process of increasing top-line revenue through structured sales strategy, pricing optimization, and lead conversion improvements. It's essential for startups moving from early traction to scalable growth.
Sales Enablement
Sales enablement provides sales teams with the tools, messaging, and training needed to close deals efficiently. This includes pitch materials, pricing models, customer targeting frameworks, and objection handling strategies.
Scaling Roadmap
A scaling roadmap is a step-by-step plan for growing your business without losing operational control. It includes team structure, infrastructure, new market entry plans, and revenue goals.
Strategic Partnerships
Strategic partnerships are relationships with companies or investors that help accelerate growth through co-selling, market access, technology integration, or funding alignment. The right partner can unlock new channels and credibility.